Disruption and Innovation During a Crisis
September 3, 2020 1:19 pm |
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In 2008, Salesforce.com grew revenues from $497mn USD to $749mn. In just 10 years, by the end of 2018, it had reached over $10bn, winning major market share from the likes of Oracle and SAP. Before the last global financial crisis, software was distributed through a user licence agreement model. As liquidity dried up and